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Where brands and stories come together

 
offers an engaging yet uninterrupted consumer experience that blends brands with stories for a high quality, relevant and “noise-free” interaction.
 
 
 

Leverage our trusted voice

The fastest growing parenting site online

 

Content Marketing Revolution

69%

Agree their
organization values
creativity
+ craft

in content creation
and production.

86%

Of marketers believe
content
marketing

is an important component
of their organization's
marketing program.

71%

Say their organization
is focused more on building
long-term
relationships

than on getting quick
(campaign like) results
from content marketing

Brand Studio

 

Ad blindness is everywhere. Consumers are fed up with interruptions. By aligning your brand with unique editorial consumed daily by our millions of parents we can help you build relevancy, engagement, and impressions that count.

 
 
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Share your brand message in a way that is unobtrusive and effective.

 

 

 

 
 

It’s Time to Stop Comparing ROI

When you are talking banner ads, display, and retargeting, you have a familiar group of metrics to report on, whether it’s click throughs, eyeballs, or visitors. Some marketers try to extract the same type of reporting from Sponsored Content, but this progressive style of advertising delivers an entirely different type of exposure (using completely different metrics), one that creates lasting and genuine impressions, builds brand relevance, and lays the groundwork for purchase intent.

 
 

A New Paradigm for Buying and Selling Media

September, 2017

Curated content is becoming increasingly important in today's world of media consumption, and media buyers are changing their habits

Digital-First Publications are Way Out Front

September, 2017

In a world of rapidly changing publishing norms, digital-first publications are paving the way for enhanced consumer experiences.

Let’s Remember: Audiences are Real People

September, 2017

In today's digital world of measuring clicks and eyeballs, we sometimes seem to forget that behind those actions sit real people with real lives.

Why “Trusted Content” is your New Buzzword

September, 2017

In today's crazy digital world, parents are increasingly checking their online information comes from trusted sources.

 

Sponsored Programs

 
integrates brands' beliefs and goals within our thoughtful sponsored content to drive potential customers through the buyer journey.
 

Trusted By


Case Studies

 

Simple Process. Successful outcome.

Onboarding

Thoughtfully
crafted
content.

Strategy meeting
+
Content creation
+
Editorial review

Optimization

Continuous improvement
on every aspect
of your campaign.

Performance Analysis
+
Content and targeting adjustment
+
Engagement optimization

Measurement

A focus on the metrics
that matter most
for your brand.

Content engagement metrics
+
Interaction metrics
+
Social amplification metrics