Ad blindness is everywhere. Consumers are fed up with interruptions. By aligning your brand with unique editorial consumed daily by our millions of parents we can help you build relevancy, engagement, and impressions that count.
Share your brand message in a way that is unobtrusive and effective.
It’s Time to Stop Comparing ROI
When you are talking banner ads, display, and retargeting, you have a familiar group of metrics to report on, whether it’s click throughs, eyeballs, or visitors. Some marketers try to extract the same type of reporting from Sponsored Content, but this progressive style of advertising delivers an entirely different type of exposure (using completely different metrics), one that creates lasting and genuine impressions, builds brand relevance, and lays the groundwork for purchase intent.