Brand Studio


Ad blindness is everywhere. Consumers are fed up with interruptions. By aligning your brand with unique editorial consumed daily by our millions of parents we can help you build relevancy, engagement, and impressions that count.


Share your brand message in a way that is unobtrusive and effective.





It’s Time to Stop Comparing ROI

When you are talking banner ads, display, and retargeting, you have a familiar group of metrics to report on, whether it’s click throughs, eyeballs, or visitors. Some marketers try to extract the same type of reporting from Sponsored Content, but this progressive style of advertising delivers an entirely different type of exposure (using completely different metrics), one that creates lasting and genuine impressions, builds brand relevance, and lays the groundwork for purchase intent.


A New Paradigm for Buying and Selling Media

September, 2017

Curated content is becoming increasingly important in today's world of media consumption, and media buyers are changing their habits

Digital-First Publications are Way Out Front

September, 2017

In a world of rapidly changing publishing norms, digital-first publications are paving the way for enhanced consumer experiences.

Let’s Remember: Audiences are Real People

September, 2017

In today's digital world of measuring clicks and eyeballs, we sometimes seem to forget that behind those actions sit real people with real lives.

Why “Trusted Content” is your New Buzzword

September, 2017

In today's crazy digital world, parents are increasingly checking their online information comes from trusted sources.